GPS tracking for food trucks

Why Your Food Truck Needs GPS Tracking

With the food truck industry’s rapid expansion, mobile restaurateurs have made creative use of several modern technologies, incorporating new devices and equipment into their business plans. One such device is the GPS unit. Here are 4 reasons why your food truck should include GPS technology in your business endeavors.

Security of Investments

As an expensive and necessary aspect of your business, your kitchen-on-wheels vehicle needs constant protection. GPS telematics technology allows you to monitor where your vehicle is at all times and make sure your vehicle stays where it is supposed to be. If you fall victim to car theft, vehicle tracking can alert the police to the location of the miscreants, increasing the chances of getting your truck back to you in one piece. Should your truck be involved in an accident, local authorities can access data collected by your GPS that may be used to correctly assign liability, securing your reputation and insurance rates.

Improved Customer Service

Incorrect information is frustrating and can be a showstopper, especially in relation to comestibles.That’s why having access to accurate information is so crucial in a customer-focused business. By knowing precisely where your vehicle is located and at exactly what time it will arrive at the designated destination, your customers can plan their visits accordingly. Through the use of social media and food truck location apps, you can maintain an excellent customer-oriented reputation for punctuality and accuracy.

The Oh-So-Fun Health Inspections

Working with, not against, the Department of Health is vital for maintaining a food-based business. In New York, health officials are working on plans to outfit every food truck and cart with a GPS tracking unit to make it easier to track them down for inspections, with the city footing the bill for equipment and installation. As food industry workers know, maintaining a good relationship with the Health Department is crucial, both for keeping your job and remaining in business. Be sure to clearly establish rules and regulations for data use to ensure that your information is secure and accurate.

Data Collection

There is so much GPS data can tell you about your business. Where your vehicles spend the most time, how far they travel on a given day, even how drivers use the vehicles. For your culinary business, GPS telematics can help you stay on a schedule, providing alternate routes to prearranged destinations so you arrive at prime mealtime. GPS units can also help fleet managers map out habitually profitable sites. Some telematics equipment can monitor the temperature of your vehicle, alerting staff to overheating or loss of refrigeration. With GPS, timetables become easier to establish, as data can tell you how much time you need to prep work areas, load the truck, and drive to your destination.

Human beings are notoriously clever when it comes to adapting new technology to suit their own needs. This list of methods outlines a small portion of what GPS technology can do to assist food trucks in their business practices, but every company is different. Experiment with what works best for your business and let your culinary creativity flow.

Read More
Essential tech tools for microbreweries

5 Essential Tools for Growing Microbreweries

Starting your own brewing business is expensive, time consuming, and highly competitive, but—if you are following your passions—worth every effort. Even with all your metaphorical ducks in a row, microbrewing can be a difficult industry to break into, let alone nurture to its full growing potential. Here are five tools you can use to get your product and your name, into the lives of consumers across the country.

Social Media

Get involved in social media marketing so people know who you are and what makes your product special. Are you a local crafter? Do you use organic ingredients in your brews? Do you have creative and distinct flavors? Use your social media accounts to let your customers know how you are different from the generic brands. Be sure to provide information on where you sell your products, so your potential customers can sample your delectable brews.

A Solid Business Plan

You’ve set a reasonable budget, have your contingency plans in place, and your business is running along smoothly thanks to your initial business plan. Now it’s time to foster growth in your business. By now you have a clear understanding of your profit margins and can feel secure in purchasing enough products and materials to match your estimated projections. At this point you probably are familiar with the needs and wants of your region. Is there a craft drinking culture? Do you live in a college town? By examining your location and your profits, you can determine what aspects of your business work best for your location.

GPS Vehicle Tracking

Without GPS technology, many drivers would be lost, both literally and figuratively. By installing GPS tracking units into your delivery vehicles, you can track your shipments in real time and ensure timely deliveries. The more organized your deliveries, the more support you can give to your buyers and their business endeavors. Modern fleet telematics companies also frequently offer equipment that can monitor the temperature of your product, maintaining brew integrity in-transit. Consistency is key, so temperature control data equipment is vastly beneficial for keeping your brew flavors uniform. When GPS tech is paired with RFID technology, you can scan your kegs as they leave the distillery and monitor their location so you never lose a costly keg.

Strong Partnerships

Make sure to vet your suppliers carefully, and choose those that are reliable and share the same business goals as you. If your ingredient deliveries are late production can be delayed, costing your company both time and money. By checking the business reputation and quality of the supplier’s products before signing contracts, you ensure that your company will always receive the best ingredients in a timely manner.


Protecting your goods and equipment is essential for running a streamlined brewery business. Two years ago in Atlanta, Georgia, more than 3,000 cases of beer went missing when two loaded trucks were stolen from a brewery’s warehouse. Fortunately, the police were able to track the missing trucks down via the installed GPS. Commercial dash cams can provide an extra level of security and act both as a deterrent and definitive proof of the nefarious actions of thieves. Videomatics also provides protection from misplaced liability if any of your vehicles is involved in an automobile accident. With forward-facing dash cams and in-cab cams, insurance companies have access to data that provides evidence of the circumstances surrounding any particular incident.

With these five tools at your disposal, your microbrewery can reach beyond its original business goals. By utilizing modern technology, you can share your passion for crafting delicious brews across the country and watch your as your business grows.

Read More
What can GPS tracking do for trucking companies?

10 Benefits of GPS Fleet Tracking for Trucking

Building and managing a successful trucking company is no mean feat, especially in today’s competitive market. Truck fleet management is made all the more difficult by the mobile nature of its most essential assets–the trucks themselves. Not knowing where your trucks and drivers are at all times can make fleet optimization, cargo coordination, and fuel cost minimization a living nightmare.

To save themselves the headache of a poorly-managed trucking company, many fleet managers have turned to GPS tracking systems to keep their vehicles visible and productive. The following are just a few of the benefits they are experiencing:

More Hours in the Day

In the transportation business, the saying “time is money” rings as true as it ever has. With a GPS tracking system, fleet managers can identify potential traffic hold-ups and reroute accordingly, reducing time spent in traffic jams.

Better Data

A good GPS fleet tracking system will deliver detailed reports that fleet-owning businesses can use to make data-based decisions for their operation.

Safer Drivers

Fleet managers who monitor their drivers’ behavior through GPS tracking software get valuable insight into the day-to-day activities of those drivers. This information can be used to improve driver training methods, reward safe drivers, and correct undesirable driving behaviors.

Efficient Organizing

GPS-enhanced workforce management gives fleet managers and dispatchers the ability to make informed decisions as needed to optimize their staff’s workday.

Lower Operation Cost

Using a GPS tracking system in conjunction with fleet management best practices gives fleet managers the insight they need to identify areas of excessive spend and cut costs in the right places.

Less Downtime

While some downtime is inevitable in most operations, too much can have disastrous consequences for a fleet’s productivity and profitability. GPS vehicle tracking works to reduce downtime by helping fleet managers and dispatchers optimize their routes, stops, and schedules.

Lower Payroll Cost

Driver and PTO event data can be used to verify timecards, discouraging time theft and keeping payroll costs down.

Better Insurance Rates

Some insurance providers will offer discounted rates for fleet-owning businesses that use GPS fleet tracking to keep an eye on their vehicles.

Improved Customer Service

GPS fleet tracking enables truck fleets to respond to and fulfill assignments with increased efficiency and punctuality, keeping customers and partners satisfied.

Theft Protection

An unsupervised truck is a tempting target for thieves and vandals. With GPS vehicle tracking, trucks are protected with unauthorized use and movement alerts.

Ready to experience some of these benefits for yourself? Give us a call at 800-881-6343 or schedule a demo today!.

Read More